![]() ![]() The company can also earn revenues from its digital-only subscribers, who number around 900,000, he added. ![]() Peloton can make money from royalties and subscriptions for its operating system, giving a share of its subscription fees to its potential hardware partners, the columnist said. "The company should reinvent itself around those strengths," Gurman said. Its app for iPhones, Android phones, tablets and set-top boxes is also top-notch, he added. Peloton, according to the columnist, has the best software and content for treadmills and exercise bikes. Potential Solution: The solution for Peloton's travails is "exiting the hardware business and focusing entirely on software and content," Gurman said. (NYSE: NKE) being discussed as potential suitors. ![]() The acuteness of the problem hurt Peloton so much so that it had to let go of executives and employees, revamp its management team and embark on big cost-cutting initiatives, Gurman said.Įven as Peloton is going about setting its house in order, talks of a potential acquisition have begun doing the rounds, with Apple, Amazon, Inc. ![]()
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